Marketing

11. ____ is a strategy that focuses on offering cheapest product in the market.

• A Cost leadership Correct answer
• B Focus strategy
• C Differentiation strategy
• D None of these

12. Departmental level goals may be a good synonym of:

• A Corporate level goals
• B Business level goals
• C Operational level goals Correct answer
• D Financial goals

13. A service firm may have additional segment of marketing mix:

• A People Correct answer
• B Price
• C Place
• D Promotion

14. A strategy where firm tries to expand the market and move to a new market with existing product is called:

• A Market development Correct answer
• B Diversification
• C Product development
• D Market Penetration

15. Gathering information from advertising campaigns and sales people could be better named as:

• A Personal sources
• B Experiential sources
• C Commercial sources Correct answer
• D None of these