Marketing

1. The difference between desired service and the level of service considered adequate is known as:

• A Service Quality
• B Service failures
• C Tolerance Zone Correct answer
• D Service recovery

2. Which is a system of selling goods directly to customers through a network of self-employed people.

• A Multilevel marketing Correct answer
• B Whole sale marketing
• C Vertical marketing
• D None of these

3. Which of the following statements are incorrect?

• A Services are intangible
• B Services are perishable
• C Services can be co-produced with customers
• D Services are invariable Correct answer

4. An advertisement which conceal organization identity:

• A Display advertising
• B Blind advertising Correct answer
• C Native advertising
• D None of these

5. Which is not a characteristic of a service?

• A Variability
• B Intangibility Correct answer
• C Inseparability
• D None of these

6. A buyer's perception of value is considered a trade-off between:

• A Product value and psychic cost Correct answer
• B Total customer value and total customer cost
• C Image value and energy cost
• D Service value and monetary cost

7. Market control process consists:

• A Formation of Performance standards
• B Performance Appraisal
• C Correcting Deviations
• D All of these Correct answer

8. The firm operate, produce, market all over the world is called:

• A International firm
• B Global firm Correct answer
• C Limited liability company
• D None of these

9. Marketing is an ____

• A Outside in activity Correct answer
• B Inside out activity
• C Both in and outside
• D None of these

10. Selling is different from marketing, as:

• A Selling is outside in
• B Selling is inside out Correct answer
• C Marketing is inside out
• D All of these