Outside in activity — Customer-focused philosophy

Marketing

1. The "4 Ps" of the marketing mix are Product, Price, Place, and:

2. Dividing a broad market into smaller groups of consumers with similar needs is called:

3. A brand name, term, or symbol used to identify a seller's goods and distinguish them from competitors is called a:

4. The strategy of setting a high initial price for a new product and lowering it over time is called:

5. "Target market" refers to:

6. The difference between desired service and the level of service considered adequate is known as:

7. Which is a system of selling goods directly to customers through a network of self-employed people.

8. Which of the following statements are incorrect?

9. An advertisement which conceal organization identity:

10. Which is not a characteristic of a service?

11. A buyer's perception of value is considered a trade-off between:

12. Market control process consists:

13. The firm operate, produce, market all over the world is called:

14. Marketing is an ____

15. Selling is different from marketing, as:

16. ____ is a strategy that focuses on offering cheapest product in the market.

17. Departmental level goals may be a good synonym of:

18. A service firm may have additional segment of marketing mix:

19. A strategy where firm tries to expand the market and move to a new market with existing product is called:

20. Gathering information from advertising campaigns and sales people could be better named as:

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